Chiropractic Landing Pages
BY: MIKE HAMILTON
Our focus at Inception Online Marketing is always on new patient generation. We want to make sure when a potential patients lands on your website that they take action. Our chiropractic landing page setup works time and time again to accomplish this goal.
Your homepage is the most important part of your website. It’s the first thing a potential new patient sees and it may be the only thing they look at. You literally have seconds to get them to take action before they move on to your competitors.
Why Are Landing Pages Effective?
Landing pages are effective because they present all the most important information quickly. Think about what you would want to be able to see if you were considering a new service:
- Easy to Find Phone Number
- Who the Doctor is
- Professional Looking
- Some Kind of Offer
If your potential patients can see all of this quickly you have a much better chance of having them take action. At Inception we build all of this functionality into our website homepages. We constantly fine tune our design to increase the response our clients get.
The Fold of the Page
The fold of the page is the cutoff line that you can’t see below unless your scroll down on a webpage. What we know is that patients will rarely roll down to look below the fold of the page. Everything you need them to see must be above that line. Ignoring this piece of advice will significantly decrease your results.
At Inception we do not build a website unless we know we can incorporate everything important above the fold. What I’m really telling you here is that the article on your homepage is there more for Google than it is for patients. It’s important, but trust me when I tell you that people rarely if ever read any of the pages of your website.
If you are looking for a website that has a landing page built right into the homepage then I believe you have come to the right place. New clients regularly see a marked increase in new patients as soon as our design replaces their old one. Most chiropractic websites on the market today are on information overload. They give the patient too much to look at and they distract them from taking action.
Contact our team at Inception today to increase your success.