Chiropractic SEO Has Changed
Last Updated: May 31, 2019
For years many chiropractic offices have had success online by using simple tricks and tactics to rank number one in their local area. For a small monthly fee you could easily buy into some chiropractic SEO programs that were good at fooling Google into thinking that you should be ranked number one. We all knew that someday Google would make an attempt to stop this, and that day has arrived.
Google has made more changes to its system in the last couple of months than it had in the previous ten years. Companies that had built million dollar business have been wiped out because their ranking tactics crashed down around them. The changes have really made it an experts world. It’s still possible to rank well, but it has to be done very delicately by someone that has the time to understand what’s going on. If one of the chiropractic marketing salesmen is telling you about a quick ranking trick at this point you should run the other way.
What Can You Do For SEO?
The thing you can do at this point for SEO is to look natural. Your link profile needs to look like a natural website should. Slow high quality links should be built to the site each month from a variety of sources. It’s not about quantity anymore, it’s all about quality. There’s no reason to use automated link building programs. They will only get you into trouble.
The links that are built to your site need to look like they were not created by an SEO expert. In the past you would have wanted all your links to be built with exact match anchor text, but this is no longer the case. From what I can see websites that have this type of link profile have been dropped in the search results, and websites that have a typical plain back link patter are being promoted.
If this all sounds confusing, you’re not alone. The best of the best in the world are digging themselves out of the rubble right now. Everything we knew about SEO was turned upside down, but at Inception were happy to see the changes. It’s made it an experts game. If you’re willing to do the work you can still do very well in the new everchanging system.
If you are looking for some advice on what you can do to improve your internet marketing picture give us a call today. If you want to win in the long run you are going to need the help of an expert. We are here to be in your corner.
You can learn more about the chiropractic SEO services offered at Inception by clicking here.
By Mike Hamilton
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