Last Updated: May 3, 2019
There’s a good chance most of your patients log-on to social media on a daily basis. So naturally, it appears like it would be the best avenue to connect with your patients on a personal level. However, the type of message you communicate via social media can make the difference between being swiped past or providing a thoughtful moment. It is important as a chiropractor to manage your social media. To make the most of these fleeting moments, we manage your social media with a focused goal. It’s fairly simple - staying active and encouraging engagement.
Chiropractic Social Media Management Goals
When it comes to social media, it can be tempting to flood your patients with all types of information about chiropractic and get into the nitty-gritty details of how it works. The truth is, this might be the least effective way to utilize social media. The goal for you should always be providing value and encouraging engagement. This is why the types of posts we share across your social media platforms include general motivational quotes and thoughtful images that are likely to get liked and shared with friends and family.
Taking Chiropractic Social Media Management to the Next Level
If simple posts like these are all you see on your timeline from us, you may be thinking that’s a bit of a bland approach. However, this should solely serve as the foundation of your social media posts. Unfortunately, the term “Social Media Management” has been distorted by companies to sell so many different products that it almost serves as a red herring to distract from the real purpose of social media - to connect with your patients on a personal level. What this means is that the type of content that your patients will truly enjoy watching and encourage them to visit your office has to come from you.
Patients can see right through the canned content most companies provide. To really capture their attention you need to be able to tell your story in a way only you can. We’ve actually put together an entire article devoted to helping you understand how to accomplish this here:
How Inception Manages Your Social Media
So we’ve covered the main goals you should have when utilizing social media and pointed you to the best resource available on how to craft your approach. Now, where do we come in? Apart from the regular posting that serves as a baseline level of activity on your social media accounts, we focus on consistency behind the scenes as well.
By painstakingly ensuring every detail across your social media accounts is exactly the same down to the letter, we are able to build your ‘digital reputation’, so to speak. This manifests itself in your website directly benefiting from the engagement on your social media accounts, which further increases your value in Google’s eyes. From there, your website can enjoy a boost in ranking and traffic.
This means there’s a trickle-down effect from your social media down to your website, where it’s conversion optimization can turn the increased traffic into new patients seeking care. Now that’s effective, real social media management in a nutshell.
If you would like to learn how our social media management can help your chiropractic clinic grow, give us a call at (920) 857-1106 today.
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