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Adwords For New Paying Customers?
We’ve been using Google Adwords with our clients for years, and that has came with some learning lessons. These lessons have been the result of mistakes or great strategies. Overall, we have become experts in this area after years of experience. I hope this article will shed some light on how Google Adwords can be used correctly.
Most veterinarians are not very fond of Google Adwords advertising when I first speak to them. Here are 4 common things I see from Veterinarians involving Google Adwords.
Tried using Google Adwords in the past with no success.
Already have Google Adwords, but paying too much for the management of their account.
Incorrect settings and ads on their account while trying to manage by themselves.
Never tried it.
You might think I am trying to scare you away from Adwords. It would make sense, especially from the statements I made above; however, I have tips and tricks that could make Google Adwords into a profitable experience.
VETERINARY GOOGLE ADS TIP 1: BUDGET
In my experience with Google Adwords, I heard a highly achieved Google Adwords manager once say “I won't accept a client that has a budget. Google Adwords always works, but it doesn't always work if the client has a budget that is too small." One of the things that I have learned over the years is that this statement is true.
You have to spend money to make money. The amount of money you spend will correlate to the amount of clicks you receive.
VETERINARY GOOGLE ADWORDS TIP 2: MATCH TYPES
Google has some choices the match types of your keywords. Your choices are:
Broad Match, Phrase Match or Exact Match.
I would recommend using Phrase Match to most of our clients. This means that the keywords in your quotes will have to be part of the search of your potential customer. From my experience, this has been the way our clients find success with cost effective means.
Broad match is very popular as well, but you don’t want wasted clicks. If you are paying for each click, what is the point if someone exits your page right after clicking on it? Your ads should be targeting potential customers and not random veterinary searches.
VETERINARY GOOGLE ADWORDS TIP 3: NEGATIVE KEYWORDS
People are paying too much money when their clicks are being wasted. Useless clicks that don’t lead to new customers is just money out of your pocket.
For instance, “Veterinary” might be one of your keywords, and this is great, but you want to make negative keywords that could mislead the web surfer.
VETERINARY GOOGLE ADWORDS TIP 4: WEBSITE LAYOUT
Your Adwords will be a landing page for your website. A poorly designed page could lead to a quick exit from your potential customer.
It is very important for your potential customer to find what they are looking for easily. The attention spans of internet users is very short. Call to action is very important and should be clearly represented in your website design.
VETERINARY GOOGLE ADWORDS TIP 5: AD EXTENSIONS
Making your advertising similar or exact to other advertisements is one of the worst things you can do. Fortunately, Ad Extensions will give your Ad its own identity. You want your Ad to stand out, and this is how to do it.
One example would be making your Ad look larger. Having a larger space will attract more attention, and give opportunity for more information to be displayed.
VETERINARY GOOGLE ADWORDS TIP 6: GOOGLE REPRESENTATIVES
As a Google Adwords customer, you will be able to talk to Google Adwords representatives. This could prove to be very helpful or could be a waste of time. The advice I have taken from Google representatives in the past has lead to failure. I am not speaking for all Google representatives, but some of them have no idea what they are talking about.
At Inception Online Marketing we are happy to manage your Adwords at a very affordable cost. We will always be ready to answer any questions or concerns you may have. I hope this article has helped you understand Google Adwords.
3 Examples of Google Ads Budgets
PARAMETERS FOR MY EXAMPLES:
The average cost per click for this example will be $6.50
In this example it will take 15 clicks to generate 1 lead
It will take 2 leads to generate one new client in the office
An average client in this example will be worth $1000
Ads will be run 5 days per week in this example
Budget: $10 Per Day
In this example you would be able to get a maximum of 2 clicks per day. That means you would get 10 clicks per week. At the end of 4 weeks you would be able to generate 40 clicks. That’s enough to generate about 3 leads. Out of three leads you would probably get one new client to come in.
$200 Total Cost for Ads
$1000 Total Generated from Starts
Budget: $30 Per Day
In this example you would generate about 5 clicks per day or 25 per week. That would give you a total of 100 clicks in 4 weeks. That’s enough to generate about 7 leads. Out of seven leads you might be able to start 3 new clients.
$600 Total Cost for Ads
$3000 Total Generated from Starts
Budget: $90 Per Day
In this example you would generate about 14 clicks per day or 70 per week. That would give you 280 clicks in 4 weeks and would generate about 19 leads. 19 leads should result in about 9 new clients.
$1800 Total Cost for Ads
$9000 Total Generated from Starts