Veterinary Landing Pages
BY: MIKE HAMILTON
INCEPTION ONLINE MARKETING, OWNER
At Inception Online Marketing, we always focus on generating new clients. Our goal is to make every potential client who finds your site takes action. The setup of our veterinary landing pages continually achieves this.
The most important part of your website is the homepage. This is the first, and possibly the only page a potential client may look at. In many cases, you only have seconds to get the attention of these people before they move on and find a competitor of yours.
What Makes Landing Pages Effective?
The effectiveness of landing pages is their ability to present the most important information right away to potential clients. Think about information that you would want to see when looking for a new service:
- Clearly Stated Phone Number
- Information about the Vet
- A Neat, Professional Looking Design
- A Special Offer of Some Sort
If all of your pet owners are provided with all of this information quickly, there is a much higher chance of them taking action. At our office, all of this information is conveniently built right into our homepages. We are constantly refining our designs in order to increase the response our vet clinics receive.
The Fold of the Page
The line cutting off the page before a user starts to scroll is called the fold of the page. We know that potential clients rarely scroll below this line. This means that everything they must see needs to be above this line. Your results will significantly decrease if this information is ignored.
At Inception Online Marketing, sites are not built unless it is known that all of the important information can be located above the fold. What this means is that the article on your homepage is there more for the purposes of google than clients. Although this article is important, trust me when I say that the pages of your website are rarely ever read.
If it is important to you to have a landing page built right into your homepage, you’ve come to the right place. For many of our new clients, an increase in clients can be seen as soon as their old design is replaced with ours. With many of the veterinary websites today, pet owners are hit with an information overload. They have too much to look at and are distracted from the overall goal; for them to take action. Inception Online Marketing will help you create a website that is designed to bring in new patients.