BY: MIKE HAMILTON
Chiropractic blogging is a key piece of any successful chiropractic website. Blogging is a way to add content to your website on a regular basis and a way to speak to new and current patients. I see chiropractors make a few mistakes in this important area their website.
- First they often spend a lot of time blogging about things that no one ever searches for. While you are talking to current patients, you want to make sure that your blog posts show up in the organic search results also. It’s very important to pick topics to write about that people in your community are having problems with and might be searching for.
- The second mistake that many chiropractors make is that they forget that they are living in the land of Google. When you are writing online you need to make sure you comply with what Google wants to see as well as what your patients need to see. It can be a little difficult to please both parties, but with some training you’ll figure it out pretty quickly.
- The final mistake that almost every chiropractor makes is that they don’t do any blogging at all. They just don’t have the time to get it done. Believe me I understand. I have a great deal of knowledge in this area and when my wife and I were still practicing we rarely got our posts done.
Our team at Inception Chiropractic Websites will help you with this process. Every month we will make sure your office is ahead of the competition.