Newsletters for Chiropractic Marketing
BY: MIKE HAMILTON
INCEPTION ONLINE MARKETING, OWNER
For far too long chiropractors have been wasting money on poorly written newsletters. On paper it looked like a good idea, but in practice it just doesn’t work. Patients do not want to read a 4 page newsletter written by some other company about the benefits of chiropractic care.
The purpose of doing a newsletter is to inspire current patients, and to potentially create referrals for the office. I believe that it is possible to do this, but not with a canned poorly written piece. Personalization is the key to making this work.
I generally don’t promote newsletters, but recently I spoke to Dr. Kennedy at http://blacksheepdc.com. He has a great system for newsletters at a very good price. I’ve been sending people his way for newsletters, and I get nothing for it. He’s a great guy, and figured out a way to make newsletters work for his practice.
Your patients do not need a four page paper from you on health tips. What they would rather receive is a few paragraphs that come from your heart. Something that shows them that you are passionate about your work, and that you care about them. This can be done with a cheap auto responder account and a few minutes of your time.
There are some great services out there today that allow you to mass email your patients. Services such as; Awebber, Mail Chimp, and Infusionsoft offer options that will serve your needs. All you have to do is spend a few minutes typing out a message to send to your patients each month. I promise that this small effort will go a long way with your patients.