Last Updated: May 7, 2019
I think most doctors would agree that referrals are the new patients you can bring into your office. So what kind of chiropractic marketing do you have to do to get more of them? In this article I’m going to break down how we were able to generate twenty or more new patients from referrals each month.
I’ve had the opportunity to be around some very high volume offices. Offices in the 1500 to 2000 visits per week range. Some of those offices employed high pressure systems to generate referrals. They would tell the patient to think of people that they knew and they will force the patient to sit in the room until they produced some names. This actually did work, but it’s not a good long term strategy.
Everything my wife and I did in our practice was low pressure. We encouraged our patients to refer, but we didn’t hold the hostage if they didn’t. We wanted them to feel good about the process and that worked well for us over the years.
You Have to Ask
You’ll find that your patients are happy to refer friends and family members in if you ask. I’m not saying that you have to sit in front of them and physically ask them. There are two programs we used in our practice that showed patients we wanted them to refer without asking.
- Referral Card Program – Our referral card program was very easy. We had high quality 5 by 7 cards printed up for us, and we handed out two of them to every patient every other month. This resulted in a steady stream of new patients with very little work on our end.
- Patient Appreciation Days – On the off months that we didn’t do the referral card program we PAD’s. We also made this process very simple, and it had the same result. By simply letting our patients know that they could refer we were able to generate more new patients.
I know I didn’t give you in-depth information on how we ran the above programs, but I did give detailed advice on those topics on my “Chiropractic Marketing 101” article. If you click the links above you’ll see how you can access that information.
By Mike Hamilton
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