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Google Ads for Chiropractors

Benefits Of Using Google Ads

  • Consistent New Patients

    Google Ads help hundreds of our clients double or triple their new patient numbers.

  • Expand Your Reach

    Google Ads allow you to get exposure to patients that are not available through organic exposure.  

  • Positive ROI

    Google Ads are outstanding for producing a positive return on investment.

Chiropractic Google Ads have become one of our most recommended products in 2022.  We have hundreds of doctors that are dramatically increasing their profits with our industry-leading Google Ads system for chiropractors. 

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Chiropractic Google Ads

Google Ads

Google Ads For More New Patients?

The doctors using Google Ads are seeing outstanding new patient growth.

After working with hundreds of chiropractors on Google Ads we've learned a lot. We've made a million mistakes and we've hit some home runs, but today I feel our Google Ads setup is second to none. I hope this page gives you a better idea of how you should be utilizing paid ads to help your practice.





Bonus Google AdWords Tip for Chiropractors

2022 Bonus Tip

Google is regularly unveiling new features.  It can be difficult to keep up with all the changes, but our team at Inception is here to help.  We're constantly testing to see how we can help our clients dominate their city.

Chiropractic Google Advertising can be a real challenge.  There are limited keywords that actually work and tons of settings to get correct inside your account.  Most chiropractors end up wasting a ton of money and they give up.

One by one we show chiropractors that Google Ads work.  Give us a chance to show you the power that a properly set up and managed account can bring to your practice.  It's literally new patients on autopilot.


Google Ads Tip 1

I once heard a famous Google Adwords manager say this..."I won't accept a client that has a budget. Google Adwords always works, but it doesn't always work if the client has a budget that is too small." After working with over a hundred chiropractic Adwords account I can confirm what that gentleman said.

You need to make sure you are spending enough to get enough clicks for success. If your budget is too small you will end up wasting your money. It's a numbers game. The more clicks you get, the more new patients you get. New patients are normally worth more than it costs to get them so the more you get the more exponential your returns are.

Google Ads Tip 2

Google offers a number of different match types for keywords. You have the following choices:

Broad Match | "Phrase Match" | [Exact Match]

In general I recommend that chiropractors use "Phrase Match" for their keywords. Phrase match means that the keywords contained within the quotes have to be a part of the phrase that the patient searches. This seems to be the most productive and cost effective way to setup your keywords.

Many chiropractors use Broad Match which creates a great deal of problems with wasted clicks. Broad match opens you up to clicks for just about anything and it's too difficult to control your cost. You want your ads showing up for potential patients and not for random chiropractic searches.

Google Ads Tip 3

Most chiropractic Google Adwords accounts end up with a ton of waste. I sometimes see that 75% of the clicks a doctor is getting are total junk. Let me explain how that happens.

One of the best keywords to have is "chiropractor". The problem with that keyword is that if someone does a search for "Bob Jones Chiropractor" your ad will show up because "chiropractor" is a part of the phrase that was typed. The solution is to add "Bob Jones" as a negative keyword. Google will then block your ads from showing whenever "Bob Jones" is a part of what is typed.

I recommend that our clients send us a list of all the negative keywords they want put in. By doing this we make sure that as many clicks as possible are focused on potential new patients.

Google Ads Tip 4

When a potential patient clicks on your Adwords ad they are normally directed to your landing page or to your website. If your website or your landing page is poorly designed you're going to waste a lot of money.

It's critical for the potential new patient to see what they are looking for quickly and easily. They want to see your picture and there should be a clear call to action. If you make they work hard to become a patient you're probably going to lose them.

Google Ads Tip 5

The worst thing you can do in advertising is to look the same as everyone else. Ad Extensions give you the ability to stand out from the crowd. There are a lot of different kinds of Ad Extensions so I'm not going to fully explain them in this article, but they help to make your ad more robust.

By making your ad look larger than the ads around it you are able to attract more attention. It also allows you to have more text to talk about specific services you offer.

Google Ads Tip 6

If you're doing Google Adwords you have the ability to speak with Google Adwords representatives for advice. Some of them are great, but there are also many reps that don't have much knowledge about chiropractic.

Over the years I've taken advice from many different reps. In general their advice has made my chiropractic campaigns fail. What they tell you may very well work in different verticals, but chiropractic is pretty unique. Be careful taking their advise. They mean well, but many reps will end up sending you down a path of wasted money and frustration.

I hope this has been helpful. My team and I offer the most affordable Adwords management in the profession. We are happy to help you, but if you decide to do it on your own I hope this information was helpful.

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