There's No Risk to see what we can do for you

it's time to take your business

to the next level

The Best Chiropractic Marketing Programs

Last Updated: May 7, 2019

After releasing my free chiropractic marketing programs I am often asked what the best program is to start with.  This is certainly a tough question because different cities sizes can make certain programs not work.  In this post I’m going to share my thoughts on what you should start with.

Internal Marketing

If you have an established practice you should be doing some form of internal marketing.  The patient appreciation days and cards that we use to hand out will pretty much handle this area for you.  What we did is that we had special cards printed up at The Print Place.  The back of the card had a map to our office on it and the front of the card had some form of deal for new patients.
On the week that we did this promotion we simply had our front desk staff hand out two cards to each patient that came it.  They told the patient something like this: Hi Sue, it’s great to see you today.  Here are two cards that you can give to friends or family members.  All they have to do is call us by this date (the date was stamped on the card in front of them) and we will get them in for this special.

This was a very easy low pressure way to ask our patients for referrals.  The larger your practice is the more new patients you will bring in from this activity.  If you’re brand new in practice this program may not be very effective for you, but it’s still worth putting in as a normal process in your office.  It’s very cheap and easy to do.

External Marketing

My favorite program on the external side was the business massage program.  I hired a younger massage therapist just out of school typically.  They called local businesses and would offer 10 minute chair massages free of charge.  During the massage they would speak to the client about chiropractic care and we found that this was a very easy low pressure way to reach out to a lot more people.

The great thing about massage is that it can be wrapped into many other marketing programs you might be doing.  Massage is a great way to get a potential patient to come into the office.  They get a chance to see what you have to offer and they get a massage at the same time.

The most important thing to know about any marketing program is that it takes effort on your part to be successful.  In my free list of chiropractic marketing ideas I’ve given you the seeds you need to get started, but be creative.  You don’t have to do it exactly the way I did it.  You may need to make adjustments in your city to be successful.  Put in your thirty minutes each day and I know you’ll do well.

By Mike Hamilton

How useful was this article?

Click on a star to rate it!

Average rating / 5. Vote count:

We are sorry that this post was not useful for you!

Let us improve this post!

services

CHIROPRACTIC WEBSITES
VETERINARIAN WEBSITES
REPUTATION BUILDING
GOOGLE ADWORDS
CHIROPRACTIC SEO
VETERINARY SEO

CHIROPRACTIC MARKETING
VETERINARIAN MARKETING
SOCIAL MEDIA MARKETING
REPUTATION MARKETING
VIDEO MARKETING
NEWS AND MEDIA

GOOGLE MAPS (GMB)
BLOGGING
WEBSITE ANALYTICS
LANDING PAGES
WEBSITE PORTFOLIO
CONTENT MANAGEMENT

contact us

Inception Online Marketing
De Pere, WI 54115
(920) 857-1106

Student Chiropractic Management Programs

Student Chiropractic Management Programs Last Updated: May 17, 2019 Chiropractic school is a whirlwind.  The majority of students come into school feeling certain that they are going to learn almost everything they need to be a successful chiropractor.  About halfway ...
Read More
Secret to Chiropractic Marketing

The Secret To Chiropractic Marketing

Last Updated: May 7, 2019 Whether you have a large number of new patients coming into your practice or you need help increasing your numbers, most doctors I know are looking for chiropractic marketing advice.  They’re hope is that there ...
Read More

Chiropractic Video Marketing 101

Chiropractic Video Marketing 101 Last Updated: June 17, 2019 More and more doctors today are using video as a part of their chiropractic marketing to attract new patients.  In my opinion it’s one of the best ways to reach out ...
Read More