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Chiropractic Websites And Search Engine Optimization

Last Updated: May 31, 2019

If you have a chiropractic website then you’ve probably heard the term search engine optimization.  Few chiropractors have an in depth understanding of this topic, but most know that they need it for their website to rank well.  The problem for most doctors is that they are often taken advantage of by companies that pull the wool over their eyes.  I’ll do my best in this article to give you a basic understanding of what you should be looking for.

The First Aspect of SEO

The first and most critical aspect of SEO is the on-page optimization of your website.  On-page optimization can be broken down into two major parts:

    • Meta Data
    • Page Content

The meta data is the information that Google looks at first.  Meta data can be broken down into three main parts which include the tile tags, meta description, and meta keywords.  Google looks at your title tags and meta descriptions to get a quick indication of what your website or web page is all about.

After they scan the meta data they then move on to scan your actual page content.  Your content on your pages should contain one H1 Header and probably 1 or 2 H2 Headers.  In addition to those headers it’s important that your page content follows along with your meta data and headers.

As an example if you are talking about “chiropractic websites” in your meta data, then your H1 and H2 tags should be related to that.  The words on that page also need to contain those terms at the same time.  Now, it’s important not to overdo it.  If you put the term “chiropractic websites” too many times Google will filter your site for keyword spamming.

The Second Aspect of SEO

The second aspect of SEO is external optimization.  Google wants to basically see how popular you are on the web.  The look for other websites that are pointing links back to your site.  The theory is that the more links you have coming back to your site the more popular you are and the better you will rank.  At least that’s how it used to be back in the easy days.

Today Google have very intricate algorithms in place that look for much more than back link quantity.  They are focusing much more on quality these days, and that means that you have to be posting great content that has value.  Finding places to do that is always the hardest part of the job.  Sites like YouTube, Ezine Articles, social media sites, and blog comments are a good place to start.

At Inception we handle all of this at a very high level for our clients.  We want you to be able to sit back and relax while we do the work for you.

By Mike Hamilton

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