Top 65 Chiropractic Marketing Ideas
BY: MIKE HAMILTON // INCEPTION ONLINE MARKETING, OWNER
Updated: January 2020
I speak with thousands of doctors each year about chiropractic marketing. Most offices are struggling to produce the number of new patients they want to have. I created this list of 65 chiropractic marketing ideas to help inspire your creative juices.
Before starting Inception Online Marketing my wife and I averaged over 80 new patients per month. There's nothing special about us, but we are focused and dedicated people. I promise if you commit enough time to chiropractic marketing you will have success.
Per Month, We Averaged
80 New Patients
#65 - Chiropractic Marketing Idea
Make sure your chiropractic website is listed in all the top directories. You can check out your competitors using a program like Whitespark.
#64 - Chiropractic Marketing Idea
Use Great Titles
Make sure your chiropractic website has strong title tags. Captivating title tags will cause your website to stand out above the rest.
#62 - Chiropractic Marketing Idea
For a higher response rate, use interesting pictures on your website and in your social media posts. Deposit Photos is a great site to find pictures for your posts.
#61 - Chiropractic Marketing Idea
Make sure your chiropractic website displays well on mobile devices. You should really have a “Responsive Website” if you want to compete in today's market.
#60 - Chiropractic Marketing Idea
Animoto Office Tour
Take some great office pictures and put them together on a website called Animoto. You’ll have a very professional looking video at a very low cost.
#59 - Chiropractic Marketing Idea
Create Office Video
Video is one of the best ways to show potential new patients who you are. Spend the money to have a great intro office video put together for your website.
#58 - Chiropractic Marketing Idea
Put together a good frequently asked questions page. Try to answer all the questions that you are asked by patients on a regular basis about care.
#56 - Chiropractic Marketing Idea
Ezine Article Posts
Writing articles about chiropractic and posting them at Ezine articles or on your website can help boost traffic to your site.
#55 - Chiropractic Marketing Idea
Learn About Yelp
Yelp is a very powerful source of reviews, but beware of its dangers. Get a bad review and you will find it is almost impossible to fix.
#54 - Chiropractic Marketing Idea
Write An Awesome Ad
Spend some time learning how to write great ads. I put together a video about how we did this in our office. Take a look at it here.
#48 - Chiropractic Marketing Idea
Cover all your social media pages with one post at Hootsuite. This is a great time saver that your staff can use to schedule multiple posts at a time.
#47 - Chiropractic Marketing Idea
Create Email List
Create a list of emails that you can stay active with. Start with your current patients, but then branch out to new patients that visit your website.
#46 - Chiropractic Marketing Idea
If you have a specialty in your office such as weight loss, or functional medicine, consider having a stand-alone website built for that specialty.
#42 - Chiropractic Marketing Idea
Video or written testimonials are one of the best ways to bring traffic to your site. Google loves YouTube and people love to see what others are saying.
#41 - Chiropractic Marketing Idea
There are a tremendous number of social websites out there. Assign one of your staff members to the task of creating business profiles for you on them.
#40 - Chiropractic Marketing Idea
Write an eBook
Even easier than writing a book is writing an eBook. You could even have someone write this for you. Present yourself as an expert in your field.
#39 - Chiropractic Marketing Idea
Write A Book
Being an author gives you instant credibility. Would you rather see the doctor in town that wrote a book or the one that didn’t? There are some great tools available to help you through the process.
#38 - Chiropractic Marketing Idea
Chamber of Commerce
Joining the chamber or other local groups can help you network. If you’re looking to do a lot of local talks and screenings, this is a great way to pave the road.
#37 - Chiropractic Marketing Idea
Lay out all your marketing events on a visible calendar. Keep adding to it until you have multiple events going on each week. This was key to our success in our practice.
#36 - Chiropractic Marketing Idea
I’m not usually a fan of newsletters, but I recently came across someone that peaked my interest. Dr. Kennedy offers a what I feel is an outstanding newsletter service.
#35 - Chiropractic Marketing Idea
Google Webmaster Tools
Track the analytics of your website, as well as any problems that Google is reporting about your website. You don’t want to be flying blind.
#34 - Chiropractic Marketing Idea
Use Google Analytics to see how much traffic you are bringing in. If you see a high volume but you don’t see conversions, then it’s time to make some changes.
#33 - Chiropractic Marketing Idea
Google Pay Per Click ads or Google Adwords ads has been working very well in 2019. We have several clients that are generating over 15 new patients per month using this form of chiropractic marketing.
#32 - Chiropractic Marketing Idea
If you are trying to grow your likes on your Facebook Business page, Facebook ads can be a great way. Facebook allows very tight controls so that you can target your ads to any demographic that you want to.
#31 - Chiropractic Marketing Idea
Linked in can be a good place to network with local professionals and businesses. Use it correctly and you might be able to set up some talks for your office this way.
#30 - Chiropractic Marketing Idea
Pinterest is in the same category as Facebook and Twitter - important, but not a great place to grow your practice. Check out our Pinterest for great marketing tips!
#29 - Chiropractic Marketing Idea
Google+ is the most important social media area for your chiropractic website. If you don’t know much about this entity give us a call and we can help you out.
#28 - Chiropractic Marketing Idea
YouTube is a great place to show patients who you are and to post testimonial videos. Check out our YouTube Channel for tons of great marketing information videos!
#27 - Chiropractic Marketing Idea
You need to have a business Twitter page setup as part of your social media presence. It can be difficult to get local people to follow you, but it can be done.
#26 - Chiropractic Marketing Idea
Traditional use of Facebook isn’t very promising, but using Facebook ads is a whole different story. Learn more about this and boost your new patients.
#25 - Chiropractic Marketing Idea
Add blogs to your site and you’ll see a boost in your website traffic. Google loves to see the additions to your site, and potential patients learn more about you.
#24 - Chiropractic Marketing Idea
Referral cards are a simple and easy way to have your staff help you with internal chiropractic marketing. Check out our example page for more information.
#23 - Chiropractic Marketing Idea
Sometimes you have to hit the streets to get started. Read about the Guerrilla Marketing program we did and learn how you can boost your office results.
#22 - Chiropractic Marketing Idea
Health screenings have always been one of the best forms of chiropractic marketing. Get a thermal scanner, a projector, and a screen and be the star of local events.
#21 - Chiropractic Marketing Idea
Groupon can work well, but beware of the crazy patients. I’ve met too many doctors that had crazy people come in and write bad reviews about them afterwards.
#20 - Chiropractic Marketing Idea
General chiropractic TV ads don’t work well, but if you have a specialty in your office (like weight loss or neuropathy) they can produce great results.
#19 - Chiropractic Marketing Idea
Billboards don’t make sense for most chiropractic offices. But if you have a large, profitable practice and the budget, billboard marketing might be a solution for you.
#18 - Chiropractic Marketing Idea
Most newspaper ads don’t work, but they can be a huge success. Take a look at this page and learn how we were so successful in our practice with newspaper ads.
#17 - Chiropractic Marketing Idea
The monthly profession program is something that your staff can do. It’s not a huge new patient generator, but it’s a way to keep your business top of mind.
#16 - Chiropractic Marketing Idea
Lunch and Learns
Call up your local businesses, bring them lunch, and give them something great to think about. This is an easy program if you are a decent speaker.
#15 - Chiropractic Marketing Idea
Dinner Lead Boxes
The most difficult part of dinner talks is generating the leads. Lead Boxes can be a great way to do this. Click here to see how our office did it.
#14 - Chiropractic Marketing Idea
Outside Dinner Talks
External dinner talks can be difficult, but if done right can be the only marketing program you need. Watch our videos & build on what we started.
#13 - Chiropractic Marketing Idea
Patient Dinner Talks
Bring a dozen of your best patients to dinner with their friends. Patient Dinner Talks can be a great way to bring more referrals into the office.
#12 - Chiropractic Marketing Idea
Having a kids day can be a lot of work, but if done properly it can also be a great way to reach out to the younger generation.
#11 - Chiropractic Marketing Idea
Foot Scan Day
Orthotics can be important to a patients' well-being. Having a foot scan day is a great way to work with your current clients in an organized way.
#10 - Chiropractic Marketing Idea
Place lead boxes in your community for a free service. Call the leads and talk to them about what you can do to help them. This is a great program for new doctors.
#9 - Chiropractic Marketing Idea
Find a great massage therapist and teach them what chiropractic care is all about. Massage therapy is an easy way to introduce new people to your office.
#8 - Chiropractic Marketing Idea
Water massage is a great incentive for potential new patients. Almost every promotion in our office involved the use of this relaxing service.
#7 - Chiropractic Marketing Idea
Business massage was probably the best external marketing program we did. There’s no easier way to make contact with your local businesses.
#6 - Chiropractic Marketing Idea
Patient Appreciation Days don’t have to be complicated. Make them simple, easy, and scheduled every 2 or 3 months. Follow our system for ease.
The #1 Chiropractic Marketing Idea
#5 - Chiropractic Marketing Idea
Give your patients something to think about when they come to see you. An educated patient is a loyal patient and more likely to give a referral.
#4 - Chiropractic Marketing Idea
Make sure your office is clean, warm, and inviting. The more comfortable your patients are the more motivated they will be to come back.
#3 - Chiropractic Marketing Idea
White Board Topics
Adjusting room layout is critical. As patients waited, we had a white board in front of them with a new topic of the week for them to read about.
#2 - Chiropractic Marketing Idea
Office pamphlets can be a great way to teach patients about the conditions you help. Instead of putting a pile of pamphlets out for them, choose one topic each week.
#1 - Chiropractic Marketing Idea
Having a conversion-optimized website is the number one factor in generating new patients for your office. Check out our example sites and get started today!