5 Steps to Promote Your Chiropractic Business
Last Updated: May 20, 2021
If you are ready to expand your chiropractic business presence, but are not quite sure where to begin, this article is for you. The five steps in this article are helping doctors across the country improve their results.
5 Steps To Promote Your Chiropractic Business
Step One: Use Your Website to Dial in Patients
Having an engaging chiropractic website is critical. Potential new patients are looking to see who you are. Including photos and videos will create a more personable website, and the patient gets a sense of the clinic’s environment. Additionally, your website should be easy to navigate, with a home page clearly directing you where to go.
Successful websites will have a visible Call-to-Action button. Numerous websites fail to display their Call-to-Action button which may result in client loss. When a prospective patient visits your website and expresses an interest in visiting your clinic, they want to make an appointment quickly and conveniently without having to scroll the entire website. Therefore, if you want to increase patient volume at your clinic, the bold Call-to-Action button must be placed on each page.
Not only should a website be personable, welcoming, and simple to use, but it should also incorporate perfect SEO. If you want to guarantee that your chiropractic website ranks high in search engines such as Google, you will need to include certain SEO practices. These techniques include optimization, the use of targeted keywords, and backlinks to your website. For examples of chiropractic websites that demonstrate these SEO methods, as well as personalization, consider the websites we have developed at Inception Online Marketing.
Step Two: Google Adwords
Next, you will want to set up Google Adwords for your clinic. With Google ads, you can instantly rank your clinic at the top of any search you conduct. Google ads work for 90% of doctors who try them, and you will know within two months whether they will work for you or not. Is this something that interests you? The following are some of the ways that Google Adwords will help your clinic.
Negative keywords can be an advantage, especially if you want to save money. These negative keywords will typically be the various doctors and clinics in your area, so you are essentially providing Google with a list of terms or phrases for which you do not want your ad to appear. If a patient is searching for a specific doctor or clinic, your ad may appear if those negative keywords are not set up. For instance, if we target the keyword ‘Chiropractor near me’ and someone searches for ‘chiropractor Dr. Paul near me,’ your ad could still appear for that search if the doctor’s name is not added to the negative keywords list.
When it comes to Google Adwords, the ROI, or return on investment, is everything. The ROI is how much you earn on a new patient versus the cost of acquiring a new patient. At Inception, we advise our clients that a 3-to-1 ROI is the bare minimum they can expect and that we will need to know the average patient value of the client to determine if the ROI makes sense.
To improve your ROI, you will want to compile a list of negative keywords. Eliminating unnecessary clicks would result in decreased spending. Additionally, you will want to ensure that your landing page is set up for conversion. At Inception, we build simple-to-navigate landing pages that encourages patients to easily schedule an appointment for a specific service. You do not want patients to waste an excessive amount of time looking for information without a clear Call-to-Action and a customized page, as this will decrease their likelihood of being a patient at your clinic.
Step Three: Facebook Advertising
Advertising your clinic on Facebook exposes you to a whole new audience separate from Google searches. To make this step effective, you will need to add some personalization to your advertising, as these are meant to spark interest and convince them to take action.
Most doctors are unaware that people must “like” their clinic page to see their posts. They are also unaware that only 30% of people who “like” their page can see their posts. With paid Facebook Advertising, you will be able to reach just about anyone in your community. Budgets can vary by city, but a chiropractor generally spends between $20 and $30 per day on Facebook ads. Spending too little will result in significantly lower results.
Before you invest in Facebook ads, you will need to familiarize yourself with the platform. To learn more about the steps involved in this process, contact our team at Inception Online Marketing.
Step Four: Reviews Program
Many new patients depend on feedback from others to help them determine who to pick as their chiropractor, but do you currently have a strategy in place to generate reviews? Most clinics today rely on luck, which is not good enough. You will need a system in place to automate the process and that is where our program comes in. Not only is our Reviews Program easy to use and removes the awkwardness associated with asking patients for feedback, but you will see incredible results when having this advanced program in place.
If this sounds appealing to you, here is how it works. Our advanced reputation program allows you to request reviews from patients through text or email. When the patient clicks on that link, they will be taken to a page with five stars. If the patient selects three stars or fewer, they will be prompted to complete a form explaining why they had a negative experience. This completed form would then be emailed to you directly rather than being publicly available. This way, most of the negative reviews would be prevented from being shared on your Google My Business (GMB) or Facebook page.
If the patient selects four or five stars, they will be led to your Facebook or GMB listing to leave a review. Our system will then stream those four- or five-star reviews on the homepage of your website for potential patients to see. Our clients appreciate our Reviews Program since they usually see ten times as many reviews after joining. This exceptional program is just $47.00 a month and includes no set up fees or contracts, only a 30-day agreement. Therefore, if you are looking to improve your chiropractic reputation, this program is for you.
Step Five: Traditional Offline Marketing
Finally, do not overlook traditional offline marketing as a means of promoting your clinic. Traditional offline marketing has developed into an alternative that majority of people no longer use in today’s world, as much of their attention is focused on digital marketing. When you focus on the areas that other clinics overlook, you will achieve the greatest success. There will be no competition from other clinics in your area if no one else is using traditional offline marketing options.
These types of marketing methods include using billboards, the radio, print advertisements and more. Chiropractic print ads can be beneficial for your clinic if you include an engaging title, and eye-catching photograph, and an article written in an easy-to-read format. Each city will be a unique situation, but if you can get a compelling testimonial story ad in front of a potential new patient, it can be very effective. Sharing real experiences from your office creates a sense of relationship and connection with the reader, and, hopefully, future patients. This method of advertising may take some additional effort, but it has been shown to work and will pay off for you in the long run.
If you have any questions, give the team at Inception Online Marketing a call today at (920) 857-1106. We will be delighted to assist you in promoting your chiropractic practice!
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