Last Updated: May 3, 2019
Here at Inception we design our chiropractic websites in a different way than most companies do in the profession. We design our websites to be focused on the patient and not so much on what the doctor wants to tell them. It’s not that what you have to say isn’t important, but we can see that patients are not visiting the pages that describe your services or the symptoms you can help.
A common trend that we see across the board is that most websites are loaded with information. I understand why doctors do that, but is that working? From what I see looking at the 1200+ websites we manage in the profession today that doesn’t work. Patients are concerned about who you are and if they can trust you. If you can accomplish that you’re going to win the battle.
Another thing that we have found to help with the overall design aspect of a chiropractic website is the simplicity. Most sites in the industry are busy and wordy. This doesn’t usually help with the conversion of new patients. A chiropractic website should have a clean design, so a new patient knows exactly what to do when they come to the site. Bombarding the patient with different information on your technique and your services is not what they are looking for.
How can pictures help with the design of chiropractic websites?
One thing that you will notice if you look at any of our example sites is the pictures. We have found, from looking at the analytics of our clients, that a new patient spends 10 seconds on the site before making a decision. 5 seconds on the homepage, and 5 seconds on the about us page. What does this mean? This means that you have 10 seconds to get a new patient to know, like and trust you.
To do this, you must have great doctor and staff pictures displayed on your site. It really makes sense if you think about it. If you were going to choose a new dentist, would you choose the one who is hidden on their site, or the dentist who has a nice picture on their homepage and they look friendly? Most people will choose the one with the picture. The same thing applies to chiropractic. If you have a great picture on your website, it will help with your chiropractic website design, and it can help with the conversion rate of your site.
What is a new patient looking for on a chiropractic website?
Not only is a potential new patient looking to know, like and trust a doctor, but they are also looking for what they need to do to become a patient. Do they need to call you? Fill out a form? Walk-in? Many of the websites in the industry make this process confusing for a new patient. After seeing all of the analytics and testing out different designs, we have found that having a clear call to action works best on a chiropractic website design.
If you want to know more information about chiropractic website design, give us a call at 920-857-1106. Talk to you soon.
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