Last Updated: April 29, 2019
Most of the chiropractic offices that we work with here at Inception have a common goal and that is to add new patients to their practice. It’s important to work with a chiropractic marketing company that understands the industry inside and out because every situation is unique. Having a great website is only one piece of the puzzle. This article is intended to explain exactly what goes into each piece and how they all fit together.
Here are some of the many ways a chiropractic marketing company can help you:
- Search Engine Optimization
- Online Reputation
- Social Media Management
- Google Paid Advertising
- Directory Listings
- Offline Marketing
1. Chiropractic Website
Every great chiropractic marketing strategy revolves around a fantastic website. When patients visit your site they want a feeling of Know, Like and Trust. Ultimately, they want to know that they will feel comfortable receiving treatment from you. Contrary to popular belief, you don’t need an in-depth explanation of your techniques or any fancy 3D spine model on your homepage. You need to have a great picture of you and your office and a clear call to action. All of the other content on your site is there for Google’s sake and will rarely be looked at by anyone else. Check out some examples of really great looking websites on our examples page here: Chiropractic Website Examples
2. Search Engine Optimization (SEO)
Once your chiropractic website looks great you have to make sure that people are able to find it easily when they are searching for you. Search engine optimization is a term that is thrown around pretty loosely these days. The reality is that few people have a true understanding of what SEO really is and how to make it work for a chiropractic office. We often get calls from clients saying that they received a report saying that they weren’t using the proper keywords or that their site isn’t properly optimized. These messages are nothing more than spam and are meant to be a scare tactic to sell someone something that they don’t need. Our team here at Inception has a proven, long-term track record of getting our clients to rank well.
3. Online Reviews
How healthy is your online reputation? There are a lot of chiropractic offices that don’t know the answer to that question. A chiropractic marketing company should be able to help you come up with a strategy to obtain more reviews and what to do once you get them. Now, more than ever, online reviews play a critical role in the decision making process when someone is looking for a chiropractor. Put yourself in their shoes for a moment. If you were to do a search and narrowed it down to two or three options, how would you make your final decision? Most people end up choosing the option that has the best reviews. Every chiropractic office needs to have a system in place for getting reviews. You can send them to your website by asking them in person, make requests in email blasts or setup an automated system that does all of the hard work for you. Whichever option is right for your office, make sure that you do it consistently. It looks more natural to potential patients and to Google to see a steady stream of reviews over time as opposed to a whole bunch in a week and then nothing after that.
4. Social Media
Whether or not you believe in all the hype about paid Facebook advertising, a strong social media presence can help your practice. Having an engaged patient base that is willing to interact with you on different social media platforms can definitely help with retention. Posting tips and tricks from time to time can also position you as a community expert in the area of health and wellness. Then you are top of mind when someone is looking for a referral or more receptive when you do post some kind of offer on social media. It’s a long-term approach but if you stick with it, you’ll be pleased that you did. After all, it usually doesn’t take more than a few minutes of your time each day. If you decide to go down the path of Facebook ads with your chiropractic marketing company, make sure that you keep a close eye on your results. These campaigns can be very expensive and burn out quickly. If you aren’t seeing results they need to make big changes for you or you need to stop them altogether.
5. Google AdWords
Most chiropractic marketing companies are happy to manage your Google AdWords account for you but not all are created equally. If you aren’t already familiar with AdWords the idea behind it is that you are paying for your site to show up at the top of a search result. This can be useful in a number of scenarios including being a new office that is still trying to move up the organic ranks, having just moved an office and trying to rebuild trust with Google or trying to rank for a service (or area) that you website isn’t already optimized for. It’s best to have an open mind when it comes to your budget because it all comes down to your return on investment. If your ROI is good it almost always makes sense to increase your budget if the clicks are available.
Some companies charge a flat fee so be sure to ask how much of it goes towards the ads. A better setup would be to pay a separate fee for managing the account and then pay Google directly for your ads so you know exactly how your money is being spent.
If you would like to learn more about chiropractic Google AdWords, click the link below:
6. Directory Listings
Having conflicting information online about your business name, address or phone number can be a nightmare to clean up. As frustrating as the task of correcting it may be, it’s necessary if you ever hope to rank well in an organic search. There are hundreds of online directories but they all get their information from four main data aggregators. You have to work with a directory in order to get your information updated with the data aggregators but then the correct information is eventually shared across the internet. Your chiropractic marketing company should be able to implement a plan in order to make sure that any incorrect information is fixed. They should then monitor your situation over time to ensure that it all stays accurate.
7. Offline Marketing
Many chiropractic offices can become so obsessed with their digital marketing efforts that they completely forget about tried and true methods of offline marketing. A great chiropractic marketing company should have no problem offering suggestions and examples of how you can promote your practice without using the internet. You can access a ton of free information on this by visiting the link below. If you have any questions you are welcome to call us at (920) 857-1106.
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